Enterprise should consider following factors
Do you need /want to make data driven decision (e.g. improvement in website)
Do you have time and resources to invest in experimentation
If enterprise satisfy above, they should consider using online experimentation. To start online experimentation enterprise should have
enough traffic (e.g online users)
enough traffic for control and treatment to evalue impact
companies should check whether they have following capabilities
collecting data from experiment (metrics)
separate traffic between control and treatment
Ability to randomize user for control/treatment
ability to make software changes easily
Once you have determine that your company need to run experiment and can run experiment.
Then next challenge to pay attention is - how will you run and evaluate experimentin credible manner.